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Shukla, Ruchira
- Future Strategy for Marketing of Agricultural Produce
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Affiliations
1 Agriculturarl Technology Information Centre (ATIC), Navsari Agricultural University, Navsari, Gujarat, IN
2 Aspee Institute of Agribusiness Management, Navsari Agricultural University, Navsari, Gujarat, IN
1 Agriculturarl Technology Information Centre (ATIC), Navsari Agricultural University, Navsari, Gujarat, IN
2 Aspee Institute of Agribusiness Management, Navsari Agricultural University, Navsari, Gujarat, IN
Source
International Journal of Commerce & Business Management, Vol 6, No 1 (2013), Pagination: 87-89Abstract
The present investigation was undertaken in Jaipur district of Rajasthan state with 200 farmers as respondents. It can be concluded from the findings of the present investigation that the marketing aspects like; "There should be stringent action against black marketers and hoarders who buy the stocks from farmers at cheap prices and create artificial demand and then sell the stocks at higher prices", "Farmers should be protected from middlemen exploitation", "Provide loans to the farmers at low rate of interest so that they will be freed from the clutches of local money lenders who squeeze them", "Generate a new distribution network that connects the farmers directly to the consumers to get maximum returns", "There should be policy intervention for providing appropriate and sustained market intelligence in rural areas", "There is need to create local outlets at each village where the farmers sell their stocks directly to the consumers", "There is need to provide incentives and create suitable provisions for post harvest processing and value addition of agricultural produce", and "Government should levy single entry tax instead of levying multiple entry taxes either directly or indirectly for the transactions and activities that are involved in agricultural marketing such as transportation, processing, grading etc., as it would benefit both farmers and consumers directly", should be taken care of while formulating the future marketing strategy for agricultural produce. Furthermore, the statements ranked least important by "the farmers should also be given weightage as per their rank for benefit of the farming community and marketing system as well".Keywords
Marketing, Agricultural Produce, Middlemen, Future Marketing Strategy- Demand and Preference for Mango Pulp in the Catering Segment in South Gujarat
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Authors
Affiliations
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, Gujarat, IN
2 Aspee Agribusiness Management Institute, Navsari Agricultural University, Navsari, Gujarat, IN
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, Gujarat, IN
2 Aspee Agribusiness Management Institute, Navsari Agricultural University, Navsari, Gujarat, IN
Source
International Journal of Commerce & Business Management, Vol 6, No 2 (2013), Pagination: 178-181Abstract
South Gujarat is one of the important clusters of mango pulp in the country with a number of processing units in the region with a good backward linkage of Alphonso and Kesar variety of mangoes. Mango pulp is an important value aded product of mango. A number of processing units have been manufacturing mango pulp and marketing it in local as well as national and international markets. In order to understand the demand for mango pulp in the catering segement and to help the mango pulp processors compete more effectively in an increasingly competitive landscape, the present study was undertaken during 2011 with the objective to understand the caterers demand and preference for mango pulp . Three districts of South Gujarat Navsari, Valsad and Surat were selected for the study. Primary data were collected using personal interview of caterers and mango pulp processors. A total sample of 20 caterers and 10 mango pulp processors was taken for the study. It was found that the catering segments held lot of potential for marketing of mango pulp as mango pulp is considered a delicacy and a speciality product offered on special occasions in Gujarat. Caterers prefer to buy directly from the processors and buy in bulk quantities. Caterers consider price of mango pulp and its taste important factors affecting their purchase decision.Keywords
Mangopulp, Caterers, Preference- Role and Importance of Public Private Partnerships in Agricultural Value Chain and Infrastructure
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Authors
Affiliations
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, NAVSARI (GUJARAT), IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, NAVSARI (GUJARAT), IN
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, NAVSARI (GUJARAT), IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, NAVSARI (GUJARAT), IN
Source
International Journal of Commerce & Business Management, Vol 9, No 1 (2016), Pagination: 113-118Abstract
Changing consumer demand preferences, increasing concern for food safety, traceability and assured year-round availability of quality agri produce at reasonable prices at the top of the supply chain has changed agricultural landscape. Agri infrastructure at different levels of agri value chain is key to a vibrant and competitive agriculture and agro industrial sector. Public Private Partnerships could be a useful tool to accelerate development in various areas of agribusiness and infrastructure. The paper discusses the examples of such PPP initiatives in India at various levels of agri value chain such as crop diversification, farmer group formation, marketing Infrastructure, contract farming and provision of agricultural services etc. With government's commitment to investment in agricultural infrastructure and an emerging market for global trade as well as experimentation with new forms of infrastructure-financing and contracting, there are many opportunities to broaden the role of the private sector in infrastructure for agricultural development through PPP models.Keywords
Public Private Partnerships, Agriculture Value Chain, Infrastructure.References
- Anonymous (2009). Research report on Infrastructure Development in Agriculture Route to Rural Transformation, KPMG in India,NEW DELHI, INDIA.
- Anonymous (2011). Public Private Partnership in Agricultural marketing-A case of Pune District, Maharashtra National Institute of Agricultural Marketing (NIAM) Jaipur (RAJASTHAN) INDIA.
- Anonymous (2012). Project Sunshine and Hybrid Maize Promotion In Gujarat, Report of a Rapid Appraisal, ASHA (Alliance for Sustainable and Holistic Agriculture) NEW DELHI, INDIA.
- Ayyappan, S., Pitam, Chandra and Tandon, S. K. (2007). ICARIndustry Meet Agricultural Transformation through Public-Private Partnership: An Interface ,Directorate of Information and Publications of Agriculture, Indian Council of Agricultural Research, NEW DELHI, INDIA.
- Hartwich, F., Jaime, T, Alejandra, E., Carolina, G., Graciela, G., Jorge, M.P., Vázquez-Alvarado, José, A.S., José de Jesús, E. and María, V.G. (2007). Building Public– Private Partnerships for Agricultural Innovation. Food Security in Practice technical guide series. International Food Policy Research Institute, WASHINGTON, D.C.
- Singh, Sukhpal (2011). Public–private partnerships for agribusiness development in Thailand and India: experiences, issues, and strategies Published in Innovative policiesand institutionsto supportagroindustries development, Food and Agriculture Organization of The United Nations, ROME, ITALY.
- Sinha, A.B. (2011). Public Private Partnership In Building Rural Infrastructure In India. JM Internat.J. Mgmt. Res., 1(2) : 152-161.
- Economics of Post Harvest Losses in Onion in Jhunjhunu District of Rajasthan
Abstract Views :899 |
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Authors
Affiliations
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
Source
International Journal of Commerce & Business Management, Vol 10, No 1 (2017), Pagination: 15-19Abstract
A study was undertaken to examine the nature and extent of post-harvest losses in onion supply chain in the Jhunjhunu district which is major onion district of Rajasthan. A total sample size of 75 onion growers, 20 wholesalers and 25 retailers were taken from Jhunjhunu district. Maximum aggregate post-harvest losses (23.62 kg/q) have been found at producer level due to faulty storage, lack of adequate transportation, drying, improper handling of the produce at the time of marketing, rotted bulbs, doubles, bolters, poor packing facilities, injury at the time of harvesting and de-topping. Total losses in the supply chain were estimated to be 29.02 kg/q (81.39%) losses were observed at farm level and rest were contributed at wholesale and retail level. The farm level post harvest losses excluding the losses at farm level storage for Jhunjhunu district was estimated to be 26676.96q for the year 2009-10.Keywords
Post-Harvest Losses, Onion.References
- Gajanana, T.M., Murthy, D. Sreenivasa, Sudha, M. and Dakshinamoorty, V. (2006). Marketing and estimation of post-harvest losses of tomato crop in Karnataka. Indian J. Agric. Mktg., 20 (1): 1-7.
- Gauraha, A.K. and Thakur, B.S. (2008). Comparative economic analysis of post-harvest losses in vegetables and foodgrains crops in Chhattisgarh. Indian J. Agric. Econ., 63 (3) : 376.
- Hazarika, C. (2006). Post-harvest loss and food security - A study on fruits and vegetables in Assam. Indian J. Agric. Econ., 61(3): 418-419.
- Hazarika, C. (2008). Extent of post-harvest losses of ginger in Assam – A micro level analysis. Indian J. Agric. Econ., 63 (3) : 370-371.
- Karim, A. and Wee, M.M.B. (1996). Reducing post harvest losses in vegetables. In: Proceedings of workshop on vegetable crops agribusiness, held at BARC, Farm Gate, Dhaka. 2-4 May.
- Kumar, D. Kishor, Basavaraja, H. and Mahajanshetti, S.B. (2006). An economic analysis of post-harvest losses in vegetables in Karnataka. Indian J. Agric. Econ., 61(1): 134-146.
- National Horticulture Board database- 2013-14.
- Singh, R.B., Kushwaha, R.K. and Verma, Sunil Kumar (2008). An economic appraisal of post-harvest losses in vegetable in Uttar Pradesh. Indian J. Agric. Econ., 63 (3) : 378.
- Verma, Ajay and Singh, K.P. (2004). An economic analysis of post-harvest losses in fresh vegetables. Indian J. Agric. Mktg., 18(1): 136-139.
- Economic Analysis of Post Harvest Losses in Onion in Ajmer District of Rajasthan
Abstract Views :272 |
PDF Views:0
Authors
Affiliations
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 19-23Abstract
A study was undertaken to examine the nature and extent of post-harvest losses in onion supply chain in the Ajmer district which is major onion district of Rajasthan. A total sample size of 75 onion growers, 20 wholesalers and 25 retailers were taken from Ajmer district. Maximum aggregate post-harvest losses (22.76 kg/q) have been found at producer level due to faulty storage, lack of adequate transportation, drying, improper handling of the produce at the time of marketing, rotted bulbs, doubles, bolters, poor packing facilities, injury at the time of harvesting and de-topping. Total losses in the supply chain were estimated to be 28.95 kg/q and (78.62%) losses were observed at farm level and rest were contributed at wholesale and retail level. The farm level post harvest losses excluding the losses at farm level storage for Ajmer district was estimated to be 747.82 q for the year 2009-10.Keywords
Post-Harvest Losses, Onion.References
- Gajanana, T.M., Murthy, D., Sreenivasa, Sudha, M. and Dakshinamoorty, V. (2006). Marketing and estimation of post-harvest losses of tomato crop in Karnataka. Indian J. Agric. Mktg., 20 (1): 1-7.
- Gauraha, A.K. and Thakur, B.S. (2008). Comparative economic analysis of post-harvest losses in vegetables and foodgrains crops in Chhattisgarh. Indian J. Agric. Econ., 63(3): 376.
- Hazarika, C. (2006). Post-harvest loss and food security- A study on fruits and vegetables in Assam. Indian J. Agric. Econ., 61 (3) : 418-419.
- Hazarika, C. (2008). Extent of post-harvest losses of ginger in Assam - A micro level analysis. Indian J. Agric. Econ., 63 (3) : 370-371.
- Karim, A. and Wee, M.M.B. (1996) Reducing post harvest losses in vegetables. In: Proceedings of workshop on vegetable crops agribusiness, held at BARC, Farm Gate, Dhaka. 2-4 May.
- Kumar, D. Kishor, Basavaraja, H. and Mahajanshetti, S.B. (2006). An economic analysis of post-harvest losses in vegetables in Karnataka. Indian J. Agric. Econ., 61 (1) : 134-146.
- National Horticulture Board database- 2013-14.
- Singh, R.B., Kushwaha, R.K. and Verma, Sunil Kumar (2008) An economic appraisal of post-harvest losses in vegetable in Uttar Pradesh. Indian J. Agric. Econ., 63 (3): 378.
- Verma, Ajay and Singh, K.P. (2004). An economic analysis of post-harvest losses in fresh vegetables. Indian J. Agric. Mktg., 18 (1): 136-139.
- A Comparison of Consumer Perception Towards Organized and Unorganized Retailing in South Gujarat
Abstract Views :353 |
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Authors
Affiliations
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 2 (2018), Pagination: 99-104Abstract
The Indian retail industry is one of the most vibrant industries in the country. The retailing sector in India is one of the pillars of its economy and accounts for 14 to 15 per cent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. But despite this growth, the Indian retail industry is highly fragmented, with the organized retailing still at a nascent stage which accounts for far less percentage than the unorganized retailing of the total Indian retail market. It is estimated that organized retailing accounts for less than 5 per cent of today’s market. Retailing in India came with evolutionary pattern form unorganised retail store to organised retail store. The global retail industry has been growing at a brisk pace the last few decades. At present sales from the different modern retail centre is higher than unorganised retail store, sales from the organised retail store is more than 45 per cent higher than sales from unorganised retail store. This study aims to find the consumer perception towards organized and unorganized retailing in South Gujarat. The primary data was gathered by administering a prearranged questionnaire with 200 consumers selected purposively from Surat and Valsad city of South Gujarat. The data analysis of consumer attitude towards unorganized and organized retailers shows that there is a difference between the consumers’ perception towards both organized retailers and unorganized retailers regarding the shopping environment, promotional schemes, choice/variety of brands, proper parking facility, proper shelf display of the products etc.Keywords
Organised Retail, Unorganised Retail, Consumer Perception.References
- Bedia, D.D. and Gupta, Rajesh (2017). A comparative study of consumer perception towards organised and unorganised food retailing in Madhya Pradesh. Internat. J. Res. Culture Society, 1(6):25-39.
- Bulsara, P. and Hemantkumar (2016). A conceptual review towards presence of different retail formats in India. Ash Ese J. Business Mgmt., 2(1) : 60-70.
- Goswami, P. andMishra, M.S. (2009). Would Indian consumers move from Kirana stores to organized retailers when shopping for groceries? Asia Pacific J. Mktg. & Logistics, 21 : 127 – 143.
- Gupta, U. (2012). Changing consumer preferences from unorganized retailing towards organized retailing: A study in Jammu. J. Emerging Knowledge on Emerging Markets, 4 : 1– 20.
- Jayasankara Prasad, C. and Ramachandra Aryasri, A. (2011). Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India. Internat. J. Retail & Distribu. Mgmt., 39(1):68-86.
- Khare, A. (2011). Mall shopping behavior of Indian Small Town consumers. J. Retailing & Consumer Services, 18: 110 – 118.
- Mohanty, S. (2012). Drives of retail shopping: An Exploratory study. Internat. J. Scientific & Res. Publications, 2 : 1- 6.
- Muzondo, N. and Mutandwa, E. (2011). The seven Ps of marketing and choice of main grocery store in a hyperinflationary economy. Contemporary Mktg. Rev., 1(9): 01-18.
- Pandya, A.R. and Bariya, K.J. (2012). A study on consumer behavior of organized and unorganized retail outlets in Vadodara City. Internat. J. Engg. & Mgmt. Sci., 3 : 466 – 474.
- Shukla, A. and Shukla, A. (2013). A study of changing consumer behavior towards convenience stores by entrance of malls in India. ZENITH Internat. J. Business Economics & Mgmt. Res., 3(4): 287-302.
- IBEF (2018), www.ibef.org.